to move up and down
Living proof of WONKA™
Custom ustwo hanging bookcase (Taken with Instagram at ustwo™)
If failure is the reality then I want more™
Looking at it, you could say we’ve failed! I could proclaim I’m the ‘King of Failure’, which I do. You could quite rightly say all of these things, when considering all the time, effort and money spent producing our apps. But looking back at the last two years and seeing where we’ve come from, what’s been achieved, the new business opportunities, the people we’ve met and the fans we’ve made (the list goes on) - we’ve achieved nothing but success.
The app game eats you up! It’s all consuming, with charting position and download numbers driving and dictating success. These are the very basic metrics to what success in the app store means if you’re an average app developer.
But in hindsight and with time to reflect on the madness, I realise we’re not like any other app developer out there. Therefore the rules, goals and stats that they apply to their apps, can’t and shouldn’t be applied to us. We’re artists in the true sense of the word, which means we’re not pop and never will be.
Firstly we don’t make apps, we craft them. We put our hearts and soul into them and create experiences. Our strategy was simply to make the apps we wanted for ourselves - no one else.
When you look at how and why we develop our apps, you soon begin to realise that we’re in a very unique and privileged position. A position that no other app developer is in.
We get to turn down work from the biggest companies out there, we handpick our commercial work with the companies that get it, and finally, we get to invest as much money as we like to continue doing what we love. And that to me is true success.
We started ustwo™ for one reason only - to create the perfect environment, with the optimum conditions and balanced nourishment required to grow and harvest inspirational ideas within mobile. Many venture backed mobile companies (whether its app, design, dev or UX) feel like clinics or prisons with a sense of sterility, which leads to a depersonalised and empty void of product nothingness. Pure focus on churning out depassioned products with a perversely lineal reason for being in the game, cash, cash and more cash. We steer clear of that, and the studio of dreams therefore contradicts! It is awash with colour and life, the true cultivators of culture and creativity with a long term vision to land on the only island worth landing on: Success island.
Customisation is rife at the stubes.
Sad little mobile world we live in.
The sad thing is that with VC cash behind them, companies like Picplz don’t have to succeed, they can just keep on releasing ‘x million download’ figures for illusion of growth, use the funding to refine their tech, and then sell up to someone bigger who wants to shaft Instagram..
WONKA TRUTH COMING SOON™
“143% of people in the mobile industry don’t know what the are on about. I am one of the 43% who not only tells the truth but is willing to open the lanes to knowing more about nothing than them” @millsustwo
